One career. Different routes in.
I work across organisational transformation, AI, sport and the creative industries, from setting direction to designing and delivering programmes, systems and experiences.

Turning ideas into structures, partnerships, programmes and measurable change.
Identifying where AI is useful and turning opportunities into realistic processes, agents and adoption plans.
NeedProcessAgentAdoptionLeadership, women's football, sporting structures, data, audiences and organisational growth.
From insight and narrative to campaigns, cultural projects, audiences and live experiences.
The complete story: career, projects, sectors, education, speaking, recognition and the connections between them.
One connected career, explored from different professional perspectives.
One career · Different perspectives · One connected thread