Routes
01 / Strategy & Transformation
Turning ideas into structures, partnerships, programmes and measurable change.
I work with leadership teams that need to turn intent into structure: governance, operating models, partnerships and programmes that hold up over several years and can be measured.
What I do here
- 01Governance, operating models and decision-making
- 02Multi-year plans and programme management
- 03Institutional partnerships and stakeholder work
- 04Turnaround and organisational restructuring
Selected projects
- Turning around an institution at risk of closure4 editions directed · Oscar-qualifying · 30%+ audience growth · thousands of media appearancesRead the project
Designing an organisation from zero as a single integrated system6 teams · 3 consecutive promotions to the national Segunda RFEF · 2 further promotions with reserve and development teams · 3 Copa de la Reina qualifications · 8× budget growthRead the project
Creating a new category from zero, without budget or backing6 editions (2005–2010) · first worldwide reference · replicated internationallyRead the project
Evidence
Four editions directed at an Oscar-qualifying institution recovered from closure risk, a women's football structure built from zero to national level, and a festival format replicated internationally.
Two ways to start
Other routes
- 02AI, Automation & AgentsIdentifying where AI is useful and turning opportunities into realistic processes, agents and adoption plans.
- 03Football & Sports IndustryLeadership, women's football, sporting structures, data, audiences and organisational growth.
- 04Creative Strategy & Cultural IndustriesFrom insight and narrative to campaigns, cultural projects, audiences and live experiences.
One career · Different perspectives · One connected thread