Routes
04 / Creative Strategy & Cultural Industries
From insight and narrative to campaigns, cultural projects, audiences and live experiences.
I started in cinema, festivals and audiovisual culture, and that is still how I think: find the story, decide who it is for, and build the experience around it. Campaigns, cultural programmes and live events are where narrative meets logistics.
What I do here
- 01Narrative, positioning and audience insight
- 02Transmedia campaigns and content strategy
- 03Cultural programming and festival direction
- 04Live experiences, production and partnerships
Selected projects
- Creating a new category from zero, without budget or backing6 editions (2005–2010) · first worldwide reference · replicated internationallyRead the project
Turning around an institution at risk of closure4 editions directed · Oscar-qualifying · 30%+ audience growth · thousands of media appearancesRead the project- Creating demand where a market does not yet exist6,000 attendees at a fourth-tier fixtureRead the project
Evidence
Six editions of an international university film festival that became a worldwide reference, four editions of an Oscar-qualifying festival with audience growth above 30%, and a campaign that filled a stadium.
Two ways to start
Other routes
- 01Strategy & TransformationTurning ideas into structures, partnerships, programmes and measurable change.
- 02AI, Automation & AgentsIdentifying where AI is useful and turning opportunities into realistic processes, agents and adoption plans.
- 03Football & Sports IndustryLeadership, women's football, sporting structures, data, audiences and organisational growth.
One career · Different perspectives · One connected thread