Routes
03 / Football & Sports Industry
Leadership, women's football, sporting structures, data, audiences and organisational growth.
Football is not a past chapter: it is a current part of my professional identity. I have built and run sporting structures, led recruitment and talent pathways, and worked on audiences, data and commercial growth from inside the industry.
What I do here
- 01Sporting direction and multi-season planning
- 02Women's football structures and talent pathways
- 03Recruitment, contracts and negotiation
- 04Audience growth, data and commercial development
Selected projects
- Designing an organisation from zero as a single integrated system6 teams · 3 consecutive promotions to the national Segunda RFEF · 2 further promotions with reserve and development teams · 3 Copa de la Reina qualifications · 8× budget growthRead the project
Creating demand where a market does not yet exist6,000 attendees at a fourth-tier fixtureRead the project
Leading a data-driven transformation across football operations7 seasons in use · piloted in women's football · adopted by the men's first teamRead the project
Evidence
Six teams built from zero, three consecutive promotions to Segunda RFEF, three Copa de la Reina qualifications, eightfold budget growth and 6,000 people at a fourth-tier fixture.
Two ways to start
Other routes
- 01Strategy & TransformationTurning ideas into structures, partnerships, programmes and measurable change.
- 02AI, Automation & AgentsIdentifying where AI is useful and turning opportunities into realistic processes, agents and adoption plans.
- 04Creative Strategy & Cultural IndustriesFrom insight and narrative to campaigns, cultural projects, audiences and live experiences.
One career · Different perspectives · One connected thread