Routes
02 / AI, Automation & Agents
Identifying where AI is useful and turning opportunities into realistic processes, agents and adoption plans.
I work on the decision side of AI: where it genuinely helps, what it should never touch, and how a team actually adopts it. I am not a model developer; I design the process, the use cases and the adoption plan, and I work with the people who build them.
- Need
- Process
- Agent
- Adoption
What I do here
- 01Mapping needs and separating real use cases from noise
- 02Designing processes before automating them
- 03Specifying assistants and agents for concrete tasks
- 04Adoption, training and governance of everyday use
Selected projects
Leading a data-driven transformation across football operations7 seasons in use · piloted in women's football · adopted by the men's first teamRead the project
Delivering an ambitious transformation by sequencing: restructure first, master plan nextInitial restructuring delivered and a four-year digital master plan set for the whole clubRead the project
Evidence
Digital and data work inside a professional club: an intelligence platform used across seven seasons and a four-year digital master plan agreed for the whole organisation.
Two ways to start
Other routes
- 01Strategy & TransformationTurning ideas into structures, partnerships, programmes and measurable change.
- 03Football & Sports IndustryLeadership, women's football, sporting structures, data, audiences and organisational growth.
- 04Creative Strategy & Cultural IndustriesFrom insight and narrative to campaigns, cultural projects, audiences and live experiences.
One career · Different perspectives · One connected thread